Printed newspaper for Mini Boden.

The brief was to create a fun, uplifting and engaging illustrated cover for the mini Boden catalogue. The illustration needed to be able to be coloured in by children and feature the copy ‘Snappy New Year’. The cover also needed to tie into the prints and graphics used in the campaign at this time which included dinosaurs and rainbows. The back page illustration needed to have space for the children to be able to fill in their new year’s resolutions and the whole thing needed to feel joyful and optimistic.

This was for a takeover of the traditional Mini Boden catalogue for January 2021 to make it look like a newspaper. It tied into the Mini Mission series of activities for children online.

Thanks to the team at Boden for this commission.